In reality, many business with a need to market their organization or provide client or customer interaction through the website, they always thought that they need a creative website. Many business owners or online marketers almost forgot about the primary objective for having a website is a place for visitors to get what exactly they wanted instead of just thinking of how creative a website is.
Firstly, please ask yourself how much do you understand the definition of "creative" when this word applied on a website and does it mean everything for a good website? Or just because of the imagery or animation look very special or unique to you is so called "creative? They are many web designers know how to create a visually nice website to attract their client, but in reality, many critical part of a good website elements are missing which is always hidden to a layman business owner.
Most common practice of how a SME select a web design firm, usually they will compare and select a cheapest quotation among all, follow by choosing what they think is creative to them. This is the biggest mistake I could say. To select a good web company, it isn't just cheapest in cost, always remember "you pay peanuts, you get monkey". A good web design company is not just able to deliver visual appealing front end design but also good in provide valuable feedback about what is necessary needed for your visitors and what is exactly they are looking at. Utilise SEO methodology is essential to help to archive your website appear in high ranking position on SERP. you also need to measure risk factor such as the company is trustworthy, sincere and proactive enough? A good web design company should also focus on usability, standards and compliant. However this will required a web company that have a strong foundation and good track records. Do you believe people who provide the lowest in cost and give you everything above? think over again.
Human behaviour should shape technology, not the other way round.
The success of a web presence ultimately comes down to how well the needs of its intended audience are met. The same goes for any piece of marketing collaterals. They must be understood in order to bring across the intended message.
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