Make your website more search engines friendly with copywriting that works!
As widely known, Search Engine Optimisation (SEO) is a technique that aims to bring up a website’s ranking in the popular Search Engine Results Pages (SERPs). Consider this, how many of us go beyond the first few pages of search results? The reality is that majority of us stop at the first page. Evidently, the higher your website’s ranking in the SERP, the higher are your chances of increasing visitorship.
There are various approaches to SEO including link-building, etc. But what is often overlooked is the most basic approach of all - the website copywriting. The way search engines work may change from time to time, depending on the algorithms used. Therefore it is imperative that the most basic element of your website, which is your website content, is optimised to stay highly visible to search engines. One way to do this is to ensure your website has good SEO copywriting.
What is this style of copywriting?
SEO copywriting is the abbreviation of search engine optimization or search engine copywriting. It essentially means good webpage content with highly visible text - in other words, easy-to-find and relevant content for search engines. This technique involves the strategic placement of targeted search terms and optimisation of other textual elements in the webpage including keyword in titles, descriptions, headers and alternative text. An optimised web page is more easily readable by search engines and will achieve high SERP ranking.
Why this is important
SEO style of copywriting is preferred compared to regular content writing because it helps the search engines to find only the genuine content pages. Often, under-optimisation of keywords and other important textual elements may result in search engines finding additional or doorway pages, thus losing the focus pages in the search process. With good website copywriting that is aligned with SEO objectives, your website stays highly relevant with what your target audience is looking for – you and your business.
SEO copywriting increases the visibility of your website across most search engines, though the actual ranking may differ from one engine to another. It also helps to maintain a stable ranking, even as the engines are altering their algorithms.
On the other hand, the use of competitive search terms in niche industries makes this technique less desirable. In this case, web administrators try very hard to attain higher ranking for their websites. Some of the websites or SEO phrases that are highly competitive include health, hotels, casino, insurance, etc. In such cases SEO copywriting methods may not be sufficient to produce the desired results. A more comprehensive approach, in consultation with a SEO professional, has to be considered, where SEO copywriting remains an integral part of the overall approach.
How to adopt this style of copywriting
SEO aims to generate quality traffic to your website, and SEO copywriting does exactly this for you. With SEO copywriting, you will be attracting a higher volume of website visitors who are more likely to be interested in your products and/or services.
To ensure that your SEO copywriting method can get its desired targets in the search engine, you should have at least 250 viewable words in each of the pages. Strategic placement of at least two targeted search terms is recommended within the content, and also in on-page elements.
Search engines do not view your website in the same way that you do. A search engine would focus on the raw HTML of your website. Typically, SEO copywriting focuses on:
- Use keywords on meta tags title and description
- Control the keyword density
- Make use of secondly or other similar keywords
- Link to relevant source
- Unique content
The marriage of SEO copywriting and regular copywriting isn’t always a walk in the park. It is, however, well worth the pain, as successful integration of both forms of copywriting will help to direct your desired target audience to your website. At Notion Age, we provide professional SEO copywriting in all of our SEO services.
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