Website design revamp for Toshiba Notebook PC - Asia (pc.toshiba-asia.com).

Project Description:
To create a modern appealing and up-to-date website.
To enhance features, such as improving the overall feel of the website, ease of obtaining desired information and usability.

What we did:
We went through a careful and detailed process to create a website design that was best suited for Toshiba. Bearing in mind the importance of user experience and the preferences of the target audience, we carried out an extensive market study after each design was out. Changes were then made according to the feedback obtained from the study to ensure that potential users would find the website useful and favourable.

After rounds of careful selections, we came up with a creative design concept with a magazine outlook; bold taglines and big images with varying text in a free form of layout.

Users are greeted with a main rotating banner to highlight upcoming promotions or important events upon entering the homepage. The concept of big images and bold taglines made it easy for users to read and browse, rendering the site one that is user-friendly. Several content templates were created with a consistent design style to keep users engaged. The entire facelift gave Toshiba’s website a brand new look, further enhancing the brand’s image and reputation.

Bearing in mind the importance of user experience and the preferences of the target audience, we carried out an extensive market study after each design was out.

About Toshiba
Toshiba Corporation is a world-class innovator and global high technology product leader with 247 major subsidiaries and affiliates worldwide. Since its initial launch of the T1100 notebook PC in 1985, Toshiba has recorded worldwide cumulative shipment of more than 60 million notebook PCs as at December 2008. Going forward, the notebook PC market will continue to expand, and Toshiba will make competitive products offering cutting-edge technologies and quality.

Services Include:

• Design Consultation and Conceptualisation
• Creative Design and Execution
• Images Sourcing
• Markup Codings - XHTML/CSS/JS

Visit the website: pc.toshiba-asia.com