Survey shows brands still see more potential in digital media than ever

Budgets are tight, but the 2009 Promo Interactive Marketing Survey shows brands still see more potential in digital media than ever.

According to the 2009 Promo Interactive Marketing Survey of brands and agencies, growing numbers of marketers say they will make use this year of interactive channels that are more likely to have an effect on brand identity than to drive provable incremental sales to the bottom line.